On behalf of KPMG Nigeria and Defence Health Management Limited (DHML), Health Systems Consult Limited (HSCL) conducted a market feasibility study and development of a business plan for a 200-bed multispecialty hospital (Armed Forces Veteran Hospital) in Abuja, Nigeria. The feasibility study utilized a mixed research methodology approach including both qualitative and quantitative components. Findings from the study informed the development of both business and clinical strategy for the hospital

Project Goal

To provide high-end quality diagnostics and specialist healthcare services to military personnel and the general public reducing the need for medical tourism.

Objectives

  • To gain deeper insight into the market dynamics of the diagnostics industry in Nigeria
  • Review of key findings with regards to market size, demand, and product pricing
  • Recommend viable markets for entry based on the understanding of local market realities.

Related Activities

  • Administered questionnaire to understand the market size, demand, product pricing
  • Assessed the healthcare market to aid understanding of market trends, current market position, growth potential, demand and supply gaps (including factors responsible for medical tourism), and competitive forces
  • Developed a model for operation, costing, manpower and technology/equipment
  • Forecasted market size and growth rate for the hospital